Welcome

Hi, my name is Elliot Grice and this is my AS Media Blog for year 12

Evaluation

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

In all James bond films there is a chase in them where there is a good guy and a bad guy. The bad guy is always the one who has stolen something or has done something wrong. My movie differs from real media products by it not being as professional as the real hollywood movies, The music is not the same and the chase does not flow as well as real movies do. My movie develops and or challenges forms and conventions of real media products by it being the same kind of genre and going on the same path as some action chase films do.

• How does your media product represent particular social groups?

Our media products represents typicall teenagers and how they are associated with stealing things and being annoying youths. Our product is based on a chase which something has been stolen so the social group which it is represented with is teenagers because it fits in with stealing and unacceptable behaviour.

• What kind of media institution might distribute your media product and why?

The kind of media institution who will distribute my media product would be the internet as it has a huge range of media products and it will fit in with all of the other products. The cinema will have a small space to show my media product as they only have a certain time and certain showings to be able to show the film, so the cinema will not be able to show it. Another kind of institution which could distribute my media product could be by book, the film could be written up as a book and distributed all over the country to all the different book shops.

Who would be the audience for your media product?

Any ages would be the audience for our media product as it has no specific age group who can watch it.  Friends and family would be a big audience to watch our media product as they would like to support us as we have made it. The audience that would see our media product would be anyone who would go to the cinema to watch it, if it made it to the cinema and others who would read it, if it got written as a book.

• How did you attract/address your audience?

We gave out a questionaire and showed people samples of our product and also shown them our shooting schedule. We made a stop start film using lego, briefly showing what was going to happen in the movie, this took awhile but it was worth it as it showed a more clearer view on what was going to happen and where abouts it was going to happen. As a group we all sat down and started to build the locations with lego and each took it in turns to move the lego man bit by bit to show that he has moving and also took turns in taking the pictures which would eventually make the film.

• What have you learnt about technologies from the process of constructing this product?

I have learnt all the technologies about the imacs and how imovie is used and how to edit the movie bit by bit.
I have also learnt how the properly use a video camera and transfer the filming onto the macs and then to edit the film. I also learnt how to effectively work in a group to get the task complete and to be able to make a good film.

• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I have learnt a lot such as how to properly edit a movie using imovie on the imacs. I learnt how to fit music in perfectely with the film and to move and edit text into the film. The final film was so much more professional than the preliminary purely because we didnt really know what to do with our preliminary and when it came to making the final film we experimented and learnt new things and used them.

Final product

This is our final product. In this video it stars Chris Day, David Wardle and Duncan Barber, and also in the video is Ash Nimmo and Elliot Grice. The main part of the first two minutes of this film is about a chase in a small town called Market Harborough. 

Research: marketing and distribution

These are the certificates and the classifications for different rated movies. These tell you what is going to be involved in the movie and what is not allowed to be involved.

research & planning: film company logo's

This is our film companys logo, it is a simple black ace of spades (with outlines with white splats of paint). We chose this logo as it is simple but there is a lot going on in the picture which tricks minds making it out to be something bigger than it already is.

Preperation:Production logo

Planning: props and locations

These are the props and the locations we used when filming in Market Harborough.

Planning: shooting schedule

Shooting schedule

1.      Low angle of Ash as he runs away from the camera

2.      Mid shot of David looking at his phone

3.      Pan shot of Ash running through an alleyway

4.      Mid shot of David as he starts to run

5.      Long shot of David running over a bridge

6.      Point of view shot from Ash’s perspective as he runs across a different bridge

7.      A pan and tracking shot of Ash as he runs through the market square

8.      Close up of Ash and the camera looks up into the sky

9.      Close up of David as the camera pans down from the sky

10. A long shot of David running towards the camera near a supermarket car park

11. A Match on action shot of Ash

12. A mid shot of David coming through a different alleyway

13. A point of view shot of David coming out of the alleyway

14. Match on action shot of Ash as he opens the bag he has been carrying

15. A action/reaction shot of where ash jumps over a fence and David lands

16. A tracking shot of ash coming up past a church

17. A pan shot of David as is running towards the safe house door and a continuity shot as he enters the safe house

18. A pan shot of Ash as he runs around a corner and a continuity shot of him opening the door and going inside the house

19. A match on action shot of them greeting each other

20. A shot reverse shot of them talking to each other

21. A zoom in shot of David’s face

target audience reseach

This is a stop start motion which is made up from still shots and all put together to make it into a movie. This shows what our film is but in lego form, it is a chase.

Preliminary conclusions

1. What have your deconstructions told you about the openings of movies?
My first deconstruction Step Brothers told me that the opening is one of the or the most important part of the film, it is where you get introduced to the characters and told about the story line and what is going to happen. In my deconstruction of Step Brothers, we met the two main characters in the film and what they were both like as a person which wanted you to keep on watching the film.

My second deconstruction, Love Actually told me that the opening to this film was also one of the most important parts as at the start it tells you the definition of 'love' which is what the film is about and you get introduced to all of the characters and you get a rough idea on what is in store for you in the movie.

directors pitch

Target audience research- questionaire

Questionnaire summary

After my target audience research was complete, we thought about the kind of film we wanted to use.

The first question was a simple one, and one that we had a good idea of the answer. “Do you watch films?” To which every one of the people we asked said yes. We decided after that to base our target audience to our generation.

“Who do you watch them with?” A lot of people said both friends and family to this question. This made us think about how we could make our film appeal to both our generation and their family market of filming.

“What genre do you watch?” Most people said a comedy/ action; this is the mixed genre we decided to use, as we thought it would appeal to our generation & target audience.

“Does the opening raise questions?” There was about a half and half split for whether the target audience wanted the opening to raise questions so we decided, to leave the audience making up their mind about what is happening in the plot, basically leaving questions to be answered & to get the audience thinking.

“Do you like it if there is a soundtrack?” The majority said yes, this confirmed what we were planning to do. We used the “Great Escape” by We Are Scientists, as it fitted our genre and target audience & was also appropriate to the theme of our film.

“Do you like the start sequence to set the scene?” There were mixed feelings about this question but the majority said yes. We decided to set the scene for the rest of film from the 2 minute start we were creating.

“Is the opening of the film the most important part?” Again a mixed view from our target audience, however we now knew that we needed to make our opening as entertaining as possible in order to keep the audience interested & wanting to see more.

“Do you prefer to watch films at home or at the cinema?” A fifty, fifty split between our target audiences meant we couldn’t make our opening film suitable for just cinema or just at home. Hopefully it will appeal to both.

Research; Film Deconstrucion

Preliminary task

This is my preliminary starring Ash Nimmo & Elliot Grice. The camera work was done by Chris Day, David Wardle & Will Sammons. In this video the shot type which is used a lot is shot reverse shot.

Story Board for preliminary task.

 The story board is to break down the video and see what is happening in each shot and what type of shot it is.

 

Research: shot reverse shot & match on action

This is my research of shot reverse shot and match on action and video.

Shot reverse shot: Shot reverse shot is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other.
Match on action: Match on action is a technique used in media where the impression of two cameras are being used.

Research: 180 Degree Rule

This is my 180 degree rule research and video.