After my target audience research was complete, we thought about the kind of film we wanted to use.
The first question was a simple one, and one that we had a good idea of the answer. “Do you watch films?” To which every one of the people we asked said yes. We decided after that to base our target audience to our generation.
“Who do you watch them with?” A lot of people said both friends and family to this question. This made us think about how we could make our film appeal to both our generation and their family market of filming.
“What genre do you watch?” Most people said a comedy/ action; this is the mixed genre we decided to use, as we thought it would appeal to our generation & target audience.
“Does the opening raise questions?” There was about a half and half split for whether the target audience wanted the opening to raise questions so we decided, to leave the audience making up their mind about what is happening in the plot, basically leaving questions to be answered & to get the audience thinking.
“Do you like it if there is a soundtrack?” The majority said yes, this confirmed what we were planning to do. We used the “Great Escape” by We Are Scientists, as it fitted our genre and target audience & was also appropriate to the theme of our film.
“Do you like the start sequence to set the scene?” There were mixed feelings about this question but the majority said yes. We decided to set the scene for the rest of film from the 2 minute start we were creating.
“Is the opening of the film the most important part?” Again a mixed view from our target audience, however we now knew that we needed to make our opening as entertaining as possible in order to keep the audience interested & wanting to see more.
“Do you prefer to watch films at home or at the cinema?” A fifty, fifty split between our target audiences meant we couldn’t make our opening film suitable for just cinema or just at home. Hopefully it will appeal to both.
